Help! I Have Lots of ‘Add to Carts’ but No Sales!

So, you’ve found yourself in a situation which many entrepreneurs dread. People are adding your products to their cart, but they’re leaving your store before they finalize the purchase.

You came so close to securing the sale, but yet you’re still so far. This is especially disheartening if you’re still waiting for the first sale of your business.

If this sounds familiar, we have some news for you: add to carts are a good thing, even if they didn’t convert.

Think about it. If people are adding your products to their cart, you’ve already won half the battle – they’re interested in what you’re selling. With a little tinkering to your store, some clever marketing tactics, and a little perseverance, you’ll be able to turn those abandoned carts into converting customers.

We’re here to empower entrepreneurs like you, so we’ve created this article to provide you with all the information that you need to optimize your store to gain more conversions, and decrease the amount of abandoned carts you receive. At the end of this article, you’ll have all the information you need to turn those add to carts into sales.

Let’s get to it.

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Why Do Shoppers Abandon Carts?

Here’s a statistic which might shock you: as of Q2 2017, the average abandoned cart rate across all industries is 76.9%.

You can take solace in these statistics and know that you’re not alone – ecommerce businesses all over the globe experience your pain.

But, why is it that more than three quarters of ‘add to carts’ are abandoned?

There are a myriad of reasons which could lead to a shopper abandoning their cart.

Maybe they were distracted by their crying child in the background. Perhaps they didn’t have time to go through your checkout process and create an account on your website. They might have decided that the price was too high with shipping fees included.

Here’s a graphic from Statista which shows some of the popular reasons why shoppers in the US abandoned their carts from 2016 – 2017.

It’s easy to read that and feel like the odds are stacked against you, but we cannot stress the next statement enough: an abandoned cart does not mean that you’ve lost the sale.

There are steps that you can take to capitalize on abandoned carts, and turn those sales you previously thought you had lost into conversions.


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